In the entrepreneurial community, some might advise avoiding the idea of sibling partnerships at all costs, and some might support the idea because siblings have known each other their whole lives and the partnerships are stronger than any kind. For Siti Juzailah Shariff and Nazira Shariff, co-founders of Seri Empire Rich Sdn Bhd, who have run the business together since three years ago, they prove that the bond is inviolable when you team up with siblings.
The ladies behind Seri Empire Rich
Before founding Seri Empire Rich, sisters Juzailah and Nazira both had different paths in life. For Juzailah, she had been involved in business for years; selling products and MLM business. Nazira oppositely was living a free-spirited life and she never planned on starting a business together with her sister.
But, there is one person that keeps them together and to do the right thing for the family. In a recent interview with WargaBiz, Juzailah together with Nazira shared the story of how the sibling business was born.
The eternal source of inspiration for Seri Empire Rich
“My mom is my source of inspiration, my mentor, my role model, she’s my everything. She’s a single mother and our life was tough back then. She had to do everything by herself and never had I ever heard her complaining. Her strength and devotion in raising us made me realised that we have to do something for her,” Juzailah says.
“I’m not close with my siblings due to our family matter. So at first, it was hard to make up my mind to work together with my sister. But I did it solely for my mom. I want to make her happy. I want to contribute something to my family and if this business can fulfil my mom’s dream, to see us together then why not we do it” Nazira adds.
Combining 3 benefits in a single sachet
Seri Empire Rich began small in 2017 with only three of them – Juzailah, Nazira and another business partner Ain Hamid. “The beginnings were humble and we started by giving out 500 free samples to get feedback on our product.”
“Our first and hot-selling product Seri Lady was created when I was looking for a product that has multiple benefits in a single bottle. Honestly, I was fat before and I had tried a few supplement products to help me lose my weight. But, I realised that the product I was using help me to lose weight only. That’s how I got the idea to create Seri Lady that combines 3 benefits in a single sachet – for inner health, clearer skin and slimmer body,” Juzailah explains.
Going strong in the market
Surprisingly, they received numerous positive feedback from consumers. It gave them the confidence to sell the product officially in the market. Seri Lady has been in the market for three years and still going strong. The product even attracts consumers in Singapore and Brunei. Eventually, they decided to create another product specifically for men called Seri Men.
The duo siblings are grateful for their flourishing entrepreneurship journey. In just six months, their sales reached RM 800,000 and amplified to RM 1.2 million for the second year and currently, they have hit RM 2 million sales. All thanks to their 12 hardworking staff and over 1,500 agents and drop shippers in Malaysia, Singapore and Brunei.
Learn from the past
Asked about what gives them the courage to operate the business, Juzailah said they are lucky to have a business mentor to guide them in every decision that they made. The siblings join Dr Azizan class as they don’t want to make any mistakes and to keep their vision and mission for the company aligned.
“But if you asked me who give me the strength, I would say my mom. She’s the reason why I won’t give up even if I was at my lowest point. She’s the reason why I need to get up and do it again even if I failed multiple times. Because I know how struggled she was to raise us alone without a husband,” says Juzailah who’s sentimental when mentioning about her mom.
“Recently, we bought a house for our mom and we both were happy because we finally can do something to make her happy. I hope we can do more to make her happy,” says Nazira who finally found her life purpose by joining her sister to do the business.
Finding purpose in business
Nazira’s advice for entrepreneurs who are having a hard time handling business is to know your propose of doing it. “You need to find your big “why” in business and life; something that matters to your soul – your purpose. Once you found it, it will be a lot easier to achieve it.
“While for me, I had trouble to lower my ego before. I was bossy and I thought that as an elder sister, everyone should listen to me. But now, I try to let go of my ego and accept any comments and critics. Yes, fight and disagreement are normal among siblings. But in the end, we’ll sit down and discuss. She’s the one that glues us back whenever we have a problem.”