Malaysia External Trade Development Corporation (MATRADE) focuses to engage with 13,000 Malaysian companies via various programmes curated to build global resilience in the post-COVID-19-era.
The agency has outlined 334 programmes for 2021 out of which 277 are Exporters Development (ED) and 57 are Exported Promotion (EP).
According to MATRADE chief executive officer Mohd Mustafa Abdul Aziz, the agency aims to continue adding value to its signature ED programmes, namely eTRADE 2.0; Bumiputera, Women and Youth Exporters Development Programme; Mid-Tier Companies Development Programme; and X-SEED.
“Complementing the ED programmes are various seminars and training programmes, as well as MATRADE’s signature conferences such as The National Export Day, which is a mega exporters gathering.”
MATRADE will focus particularly on SMEs and MTCs
He further added that the agency will also be focusing on driving Malaysian small and medium enterprises (SMEs) and mid-tier companies (MTCs) to be more prepared in areas such as sustainability, digital transformation, Internet of Things (IoT), Industrial Revolution 4.0 and artificial intelligence (AI).
Furthermore, MATRADE aims to help Malaysian companies penetrate international markets during these challenging times by providing updated market insights. while virtually linking foreign buyers with Malaysian companies through its 46 offices worldwide.
Mohd Mustafa affirmed that MATRADE will double its efforts in engaging with digital tools to provide more business opportunities for Malaysian companies by next year. This effort is particularly focuses on SMEs and MTCs.
“This will be carried out through strategic engagements with the public and private sector in Malaysia and abroad to identify new export opportunities in both conventional and emerging sectors,” he said.
57 programmes planned under EP will focus on Malaysia’s key export sectors
Under the Exported Promotion (EP), there are 57 programmes planned to enhance Malaysian companies’ export performance during the pandemic recovery period. This includes participation in international trade fairs and trade mission – export acceleration mission and trade and investment mission.
The EP programme includes the Internationla Sourcing Programme which is Malaysia’s renowned business matching programme and eBizMatch which is a a virtual format of business-to-business (B2B) pre-arranged meetings.
According to MATRADE, the EP programmes next year will focus on Malaysia’s key export sectors such as food and beverages, services, building materials, lifestyle, oil and gas, aerospace, machinery and equipment as well as medical and pharmaceutical.
All the programmes mentioned above are focused on the creation of more export champions in high-value sectors, the utilisation of digital platforms, inclusiveness, tapping into current market trends and forging strategic collaborations.
On the other hand, the ED programmes in particular, will focus on equipping companies with the skills to develop a strategic advantage and promotes the values of sustainability.
Over 32 programmes under EP will be held in the Regional Comprehensive Economic Partnership (RCEP) economies, namely Australia, Cambodia, China, Indonesia, Japan, Myanmar, the Philippines, Singapore, Thailand, Vietnam, and Malaysia.