As 2020 comes to an end, Forbes has published its annual listing of the top earners on YouTube which once again is lead by a nine-year-old boy, Ryan Kaji. You won’t believe it that children are earning way more than you and surprisingly, they are having more fun doing it also.
The annual listing once again is lead by Ryan Kaji of the popular channel ‘Ryan’s World’ where he posted videos of him unboxing and reviewing toys and games on YouTube.
The 9-year-old boy has made nearly RM120 mil in a year. Ryan Kaji holds the title of highest-paid YouTuber for three years in a row
His source of income is not solely depending on his YouTube channel. Ryan also earns over RM800mil from Ryan’s World branded toys and clothing, including Marks & Spencer pyjamas. Besidesm he also signed multimillion-dollar for his own TV series on Nickelodeon. Yes, you read it right! He has his own TV series at such a young age.
Described as a child influencer, Ryan first began making YouTube videos in March 2015 after watching other toy review channels. He questioned his mother “how come I’m not on YouTube when all the other kids are?” This led by his parents supporting him to start his own YouTube channel reviewing toys.
One of his channel, Ryan’s World has 41.7 million subscribers and 12.2 billion views
Ryan’s family now run nine YouTube channels and the most popular channel, Ryan’s World has 41.7 million subscribers and 12.2 billion views. His most popular video that garnered more than 2 billion views is Huge Eggs Surprise Toys Challenge – making it one of the 60 most-viewed videos ever on YouTube.
If you are wondering what is his videos all about, the highest-paid YouTuber kid posted videos of him unboxing toys. He also reviewed the latest toys and games
His fame may cause you to question your career choices. If you watch his videos, you may think it looks easy to earn money. But, behind all those fun videos is a team of video editors and dedicated channel strategy person in-chanrge which make it happens.
Aspiring YouTubers and YouTube marketer can learn a thing or two from Ryan Kaji
Probably the biggest lesson aspiring YouTubers and YouTube marketers can learn from his channels is consistency. When you look at Ryan’s World channel, you will notice how much work he puts to create videos, time and effort to edit videos and to ensure he posts videos timely. That’s how he grows an audience to the point where he can monetize effectively.