Porsche is planning to setting up an assembly plant in Malaysia as the German sport car automaker aims to make Malaysia its Southeast Asian hub.
It is said that Porsche will partner with Inokom Corp – a unit of Sime Darby Bhd in the venture. The German automaker will select Kedah as the new location to setting up the assembly plant. The facility will be the company’s first assembly plant outside Germany.
This bold move by Porsche will be a much-needed boost to Malaysia which has lagged behind neighbouring country such as Indonesia and Thailand in securing big investments by global automakers.
According to Porsche’s deputy director of corporate communications, Christian Weiss, Southeast Asia has great potential and the company is continuously examining options for further growth in this market